1. What are cookies?
Cookies are small files or pieces of information that may be stored on your device when you visit a website.
Cookies can help a website remember information, operate correctly, understand how visitors interact with it and, where applicable, measure advertising activity.
The rules concerning cookies also apply to certain technologies that store information on or access information from a user's device, including tracking pixels, scripts, tags and similar technologies.
2. How we use cookies and similar technologies
Cottrell Roofing Ltd may use cookies and similar technologies for the following purposes:
Strictly necessary technologies
Some technologies are necessary for the website to function correctly, maintain security or provide functionality requested by the visitor.
These technologies may be used without consent where they meet the applicable legal exemption for strictly necessary technologies.
Advertising and conversion measurement
We use Google Ads to advertise our roofing services.
We may use Google Ads conversion tracking to understand whether visitors who arrive at our website through advertising complete actions such as submitting a quotation enquiry.
Advertising-related technologies may store or access information on a visitor's device or use information about website interactions.
Where consent is legally required, these technologies will only be used after the appropriate consent has been provided.
Tag management
We use Google Tag Manager to manage tags and tracking technologies used on our website.
Google Tag Manager is a tag-management system and may be used to deploy website tags configured by us.
The individual tags deployed through Google Tag Manager determine what information is collected or what storage and access technologies are used.
3. Google Ads
We use Google Ads to promote Cottrell Roofing Ltd's services.
Google Ads may use cookies or similar technologies to help measure advertising performance and conversions.
For example, Google Ads may help us determine whether a visitor who arrived through an advertisement subsequently submitted an enquiry.
The information processed through advertising technologies may include information relating to the visitor's device, browser, website interactions and advertising activity.
Google's own policies and privacy information may also apply to its processing of information.
4. Consent
Where applicable law requires consent before a cookie or similar technology is used, we will ask for consent before using the relevant non-essential technology.
Visitors should be given a clear choice about whether to allow non-essential cookies or similar technologies.
You can change or withdraw your consent where our website's consent mechanism provides this functionality.
Withdrawing consent does not affect processing that took place lawfully before consent was withdrawn.
5. Cookie categories
Cookies and similar technologies used on websites can generally be grouped into categories such as:
Strictly necessary
These are required for the website to operate or provide a service requested by the visitor.
Analytics
These may be used to understand how visitors use the website and how the website performs.
Advertising / conversion measurement
These may be used to measure advertising performance and conversions from Google Ads.
The exact cookies and technologies used on the website may change as the website, advertising setup and technology providers change.
6. Third-party technologies
Some cookies or similar technologies may be provided by third parties.
These may include Google services used in connection with Google Ads and website tag management.
Third-party providers may process information in accordance with their own privacy policies and terms.
You should review the relevant third-party privacy information for further details.
7. Managing cookies
Where applicable, our website will provide a consent mechanism that allows visitors to make choices about non-essential cookies and similar technologies.
You can also manage some cookie settings through your web browser.
Please be aware that blocking certain cookies or technologies may affect some website functionality.
8. How long cookies remain on your device
Different cookies and technologies may remain on your device for different periods.
Some may only remain for the duration of your browsing session, while others may remain for longer.
The duration depends on the specific technology and its purpose.
We aim to use appropriate retention periods for the technologies used on our website.
9. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to our website, tracking technologies, advertising arrangements or legal requirements.
Any updated version will be published on this page with a revised "Last updated" date.
10. Contact
If you have questions about our use of cookies or similar technologies, please contact:
Cottrell Roofing Ltd
Email: [email protected]
For questions about personal information, please also see our Privacy Policy.
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